The use of the skull and crossbones as a denotation shows that Johnny Depp who is the main character is implied with death and also treasure because as you can see in the picture, that Johnny Depp is wearing the same head scarf as the skull is which therefore could mean that Johnny could be the centre of the movie and it is not normal for a skull to have a head scarf on which shows that Johnny Depp is a unique character and therefore so is the skull.
The most significant point in this advert is of all the faces of the main characters because Johnny Depp is the one with the largest picture face and then it goes onto George Rush which shows that he is the next main character in this as his face is the next character showing he is bad to deal with because his hand on his face implies that he is mysterious and you do not know what to expect of him. The next largest character is Orlando Bloom who looks like he is very serious about his occupation. The last main character is Keira Knightley who seems very relaxed and looking very beautiful as all pirate widows should look. All these characters are interlinked because on the top of the advert it shows the order of how important of the characters as which is also implied with the face size.
Also, in the background with the ship on the water with the sun in the background shows that the pirates live on their and travel via there ship because it is on the front cover and shows it is important information for the actual film. The smoke behind the ship shows that something bad is going to happen because when on a normal sea route, it is not normal for people to allow smoke on the sea.
The creator of the Pirates of the Caribbean "Disney" is placed on the top of the advert in the middle in bold which is to show that they created it and that they allow different audiences not just male audiences as they do different genres of films.
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